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social responsibility is becoming more and more common in everyday business. it seems there is a revival of a moral and spiritual motivation in doing business. what intrigues me, is the question: what is socially responsible in this context? after all this is very much dependent on which values you apply. that can lead to a lot of differences in opinion. my ideas of socially responsible might not at all concur with yours. keepondreaming wants to explore this concept and try to add a bit of corporate social responsibility at the same time! |
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The
Path of Kyosei - the filosophy of Canon
Many global companies believe they have a moral duty to respond to the world's problems but are unsure how to do that and still pursue a reasonable profit for their shareholders. Ryuzaburo Kaku, honorary chairman of Canon, the Japanese technology company, suggests that companies consider kyosei, a business credo that he defines as a "spirit of cooperation" in which individuals and organizations work together for the common good. Kyosei, Kaku claims, has helped Canon make a significant and positive impact on many world problems as the company has grown to become one of the world's preeminent innovators and manufacturers of technology. [MdV 27-01-2009]
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